As competition levels rise, roasting companies are turning to advancements in electronic sorting, blending, and steaming to expand their product and consumer base. ECOM works with its clients to keep pace with these market changes and meet new challenges, and in the process, help them to increase their consumer recognition. One innovative approach is the collection of coffee brands available exclusively through the ECOM Group. These Arabica and Robusta coffees can be used in both the specialty and commercial sectors, providing roasters with a unique yet versatile product. These ECOM brands give clients an extra edge they may need to enter or create niche markets.