Better Life Farming in Mexico 


The infestation of coffee rust (Hemileia vastatrix) in Mexico in 2013 affected coffee production in the country and, consequently, the families dependent on coffee growing. This made it evident that coffee plantations needed to be renewed.


221 million new plants would be required per year, given that most of the productive coffee plantations are between 20-40 years old. Since 2013, SMS implemented various actions, focusing on training and awareness among producers about the advantages of coffee plantation renewal. However, one of the biggest challenges producers faced was the impact on their income when carrying out this renovation.


To minimize this problem, AMSA looked for alternatives that made it possible for producers to generate additional income during the renovation process.



Bayer is a Chemical-pharmaceutical company with key competencies in Life Sciences: Health and Agriculture. Bayer with ECOM-Mexico and YARA, like commercial partners, sought to improve the quality of life of small farmers in rural communities. This initiative worked to convert farms into commercially viable and sustainable agricultural businesses, enabling kiosks in marginalized areas to provide the necessary inputs to develop their agricultural activity without travel large distances to the nearest city to acquire them and, at the same time, become a community center to provide financial, health training and technical advice.


Better Life Farming is an initiative created to turn small farmers into agro-entrepreneurs through alliances, adoption of technologies and development of new business models. This seeks to improve their quality of life, thus contributing to SMS's essential mission of improving the economic, social, environmental and health conditions of coffee farmers and their families through various training services, technical assistance, and management of technological innovations, sustainable inputs and certifications.


The kiosks in Mexico are located in the main coffee-growing states such as Puebla, Chiapas and Veracruz. In these kiosks, there are specialized technicians who offer free support and training on agriculture and marketing issues for farmers.






In 2021, AMSA and Bayer agreed to execute the "Sustainable Agriculture for Coffee" Project, which provided advice and technology transfer to coffee growers for intercropping corn in coffee farms in renovation stage to supplement their income with other crops for the next 3-5 years.


The first BLF kiosk in Mexico named "La Lagunilla", started on February 22, 2022, built entirely by Bayer, with the aim of providing services and inputs related to agriculture to coffee producers and creating ecosystems to the development of rural businesses.


After one year, the number of operational BLF Centers in the region increased from 10 to 38 in Mexico, providing personalized solutions to small farmers and their communities. These kiosks are located in communities with direct coffee collection centers. Recognized producers in the community and with an entrepreneurial profile operate the kiosk.


This project has provided important opportunities for women, allowing them to run their own businesses and participate more actively in agricultural and business decisions in their communities. Currently, 80% of agribusiness owners in Mexico are women.


Since 2021 to 2023, more than 20 thousand farmers have been beneficiaries and entities such as Banco Azteca and FIRA, have facilitated the process to develop financial inclusion ecosystems in communities where the kiosks are established.


The Better Life Farming Program has represented significant progress in supporting Mexican producers, especially in the coffee industry. Through the implementation of kiosks in rural communities, access to inputs, technology and training has facilitated, generating of greater income for farmers, as well as the promoting financial inclusion, the participation of women in decision-making and strengthening communities.


With notable growth in the number of kiosks and the scope of benefits, Better Life Farming represent a transformative initiative that improves the quality of life of Mexican farmers.


More news

Click to read this article

Nurturing Soil Health in Vietnam

The SMS team in Vietnam have been working to soil erosion through structured trainings, refining their soil health and nutrition projects, and creating an impressive soil program catered to each individual farmer certified through their system.

Coffee Sustainability
Click to read this article

Public welfare activities for students in Chinese coffee communities

In order to improve the vocational skills of disabled students and enable them to master a skill. On April 18, the SMS department of Pu'er Tianchen Coffee Co., Ltd., and delegates went to Pu'er Special Education School to carry out public welfare activities to build the capacity of coffee community students.

Sustainability Coffee
Click to read this article

Deep diving into traceability with the Vietnam SMS team

Chronicles of Michaela’s travels" 2024 edition is now live! After Latin America Last year, she now headed to Vietnam where she travelled with the SMS operations. She will be narrating her trip and experiences through a mini-series which will be shared throughout the rest of the calendar year.

Click to read this article

Strengthening the knowledge of cacao producers in Peru

In an effort to promote sustainable improvement in cocoa production, ECOM Peru brought together 70 associated producers in an enriching field event on January 30 and 31 in the Huánuco region.

Click to read this article

Clean Water Access for Smallholder Farmers in Uganda

In 2021 Kawacom initiated a three-year project in partnership with Taylors of Harrogate with a focus on water, sanitation, and hygiene aimed to support 13,500 farmers and their families in the coffee-growing communities around the Sipi region.

Coffee Cocoa
Click to read this article

A Transformative Project for Sustainable Farmers

In November 2023, our “Coffee, Cocoa and Climate Change '' project in collaboration with the German Agency for International Cooperation GIZ in Nicaragua was concluded. Read more about it here.

Click to read this article

Gulfood Dubai 2024

It's a wrap! The ECOM Village reopened its doors at the Gulfood in Dubai from the 19th to 23rd February and for the first time as a cross commodity show! Read more about it here.

Click to read this article

NetZero e EISA anunciam parceria pioneira para construção de uma fábrica de biochar em Machado (MG)

NetZero, green tech francesa pioneira na valorização de resíduos agrícolas em biochar, e EISA café, Empresa Interagrícola S.A. do Grupo ECOM, anunciam a construção de uma fábrica de biochar em Machado (MG).

Coffee Innovation
Click to read this article

NetZero and ECOM announce pioneering partnership for large-scale biochar deployment in coffee farming

NetZero, a French start-up pioneering the industrial production of biochar in the tropics, and ECOM Agroindustrial Corp. Ltd., one of the world’s leading traders of agricultural commodities, announce a pioneering partnership to accelerate the large-scale deployment of biochar in coffee farming.